Set up of Google or Adobe Omniture analytics reporting. Analytics don’t only measure web traffic they are a tool for business and market research. Reports create a feedback loop to prioritize your goals and improve your online presence. If you plan to used paid google ads, integratin of google analytics speeds up the turnaround time to get your campaigns running.
Sales Funnels creation. Sales funnels allow you to set priority pages and actions for tracking. It could be a newly created landing page, an addition to a shopping cart, a newsletter subscription, or A/B testing form comparing the benefits of different pages with the same end goal.
Report creation. Get reports daily or weekly to your email inbox. Detailed or summaries with comparisons over time. Make sure you have some goals and act on the data though or reports are just words and letters on a page.